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Salt Lake City Advertising Agency Promotes Sports Equipment
Scoreboard Sports hires Merrell Remington as their agency
May 2, 2011
Scoreboard Sports, a retail sports equipment store, has hired Merrell Remington, an adveritisng agency located in Salt Lake City Utah, to promote their Bountiful and Orem locations as well as their online business.
To help establish a look and branding for Scoreboard Sports, the first thing Merrell Remington created was an ad and flyer template, which can feature 5 different sports images, depending on the type of products featured.
Merrell Remington is also creating an e-mail and mailing campaign to promote Scoreboard Sports' new member points program, in which customers receive points for purchases and referrals. The campaign is twofold: 1) to let customers know about the program so they sign up; 2) to get them excited about earning points by making it easier to get discounts and to make referrals.
Merrell Remington is also using its list profiling software to profile the current customer list for Scoreboard Sports to better define who their customers are and to more precisely target new customers.
