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Salt Lake Advertising Agency Educates Public About New School
Merrell Remington hired by Baer Canyon Charter High School
February 7, 2011
Merrell Remington, an advertising agency in Salt Lake City Utah, was hired by Baer Canyon Charter High School to promote the launch of their new school, which will haev a special focus on medical and sports sciences. The real challenge lay in the fact that this was a brand new school opening Fall 2011 and students have to be signed up by May 2011, so there's not much time to convince parents to switch their children from a standard public school to a new charter high school.
Because so many students were needed to sign up in so little time, Merrell Remington and Baer Canyon decided to mail 3 different mail pieces to all those in Davis County, where the school is located, with children in 9th or 10th grade. By putting three completely different communication in front of the desired audience multiple times, we sought to get the message through.
The mailers also gave recipients various ways to respond -- they could attend a local open house held at the closest junior high, they could send in a reply card, phone or visit the website www.baercanyon.org.
All of the mail pieces were printed by Digital Studio, the digital printing arm of Merrell Remington, the mailing lists were provided by Merrell Remington's own list database, and Merrell Remington also mailed out the pieces.
