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Salt Lake City Advertising Agency Promotes Story Contest Winners
Merrell Remington creates campaign for Granite Credit Union to show off "My Story" entries
July 8, 2010
Merrell Remington, a Salt Lake City based advertising agency and digital printer, created a contest for Granite Credit Union to generate interest in potential younger members. For this contest, current members submitted their own stories of why they joined Granite Credit Union or how Granite had gone out of their way to help them. The contest was promoted through a variably personalized mailer, web ads and in-store graphics. Entries could be sent as videos, graphic design or written accounts.
Once all the entries were received and the winners chosen, Merrell Remington created new in-store graphics featuring the winners and promoting the main message of the benefits they received from Granite Credit Union. The graphics, as well as newsletter ads and web ads, urged people to go check out all the personal member stories and to submit their own on Granite's website.
