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Salt Lake City Advertising Agency Designs Tasty Tradeshow Booth
Merrell Remington provides colorful graphic design for SoftIce Sorbet
March 12, 2010
Merrell Remington, an advertising agency & graphic design firm in Salt Lake City, Utah, was hired by SoftIce Sorbet, a product of Pioneer Family Brands, to design graphics for their booth featured at a show in Las Vegas for restaurants and food chains. The designers at Merrell Remington created a backdrop image that prominently featured the bright colored and appealing images of the actual product and matched the design of the piece to the look and feel they'd already developed to launch SoftIce. Merrell Remington also designed flavor tags for each of the 12 SoftIce flavors, each tag carefully designed to have the product flavors match the color and appeal of each individual flavor. The SoftIce tradeshow booth was so successful and communicated its message of being an easy and tasty frozen dessert, that for most of the show the booth had the longest line of people waiting to see it and try some free samples.
