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Salt Lake Advertising Agency Goes Hollywood for Insurance Agent Meeting
Merrell Remington designs Red Carpet themed materials for LTC Finanical Partners' All Partners Meeting
January 15, 2010
Merrell Remington, an advertising agency in Salt Lake City, Utah, recently completed a campaign for LTC Financial Partners' yearly meeting with their agents. LTC Financial Partners is one of the biggest Long Term Care Insurance agencies in the nation and boasts some of the top agents throughout the country. Their annual meeting was held in Jacksonville, Florida, and all of their agents were invited to attend, but agents had to pay their own way. An invitation was sent six months prior to the event and feature the theme of a Red Carpet event, complete with the invitation designed to look like a golden movie ticket. Agents were invited to play a starring role in the different VIP events. For the actual meeting, Merrell Remington designed a series of parody movie posters featuring the different departments from the LTC FInancial Partners corporate office. For example, the President and CEO had their faces photoshopped and designed into Star Wars posters as Han Solo and Luke Skywalker. Then, during one of the presentations at the meeting, the parody posters were shown as well as videos that Merrell Remington put together of some of the principle corporate members placed as characters into actual movie clips. All printed materials were produced by Digital Studio, the digital printing arm of Merrell Remington.
